Want to Find the Audience Who Loves You
and Become a Bestseller?
Many Vision Press Authors Already Have.
There is an ideal audience for your book out there – an audience that “gets” you and loves your writing. It’s just a matter of attracting them to your book. Once you find them, you’re golden.
This is how bestsellers are made – they target their book’s perfect audience and the sales follow. Books don’t have to please everyone to do well. Have you ever picked up a bestselling book and hated it so much you had to stop reading? I have. This happens because you aren’t the ideal audience for that book. And yet the book is still successful because there is a specific audience out there for it.
Don’t let your book die in obscurity.
So, you’ve stuck with your book through the whole writing process. You’ve spent your precious time and money to get it edited. You like how it has turned out. Maybe the writing is perfect or maybe it isn’t. Either way, it will be your audience who lifts your book out of obscurity and into the light of day. If you aren’t attracting the right audience it doesn’t matter how good the writing is. Likewise, if you do find your ideal audience they will forgive you for not being perfect.
"Think about it: your favorite author isn't the best because he or she writes objectively better than all of the other writers out there. That author is the best because they write what you want to read." — Nick Thacker, USA Today Bestselling Author
Each book has its own unique audience just waiting for it.
How do you attract YOUR audience? That’s a big question. A book cover isn’t the whole answer to that question but it is an ESSENTIAL PART of the answer!
"No book has ever been bought that wasn't picked up, okay? And to some extent what makes you pick it up is the cover." — James Patterson, bestselling author with over 300 million books sold
"I don't think it's a coincidence that I started to sell more books as soon as I changed the covers... There are some things that I don't think you should scrimp on and cover is the most important..." — Mark Dawson, mega-bestselling self-published author
Great book covers walk the razor’s edge
A great book cover, one that attracts your ideal audience, has to do two things at once:
1. It has to look like other books of your genre so the audience recognizes it.
2. It has to be unique: After identifying itself as a book of a certain genre it has to promise that it’s different from all the other books.
That’s why making a great cover is so hard. It’s a balancing act, like walking a tightrope!
"It's not just an issue of, boy that's a beautiful design, or that's cool, or that's innovative, or that's new, or I haven't seen that before. It really is a major communication about what's inside." — James Patterson
Can anyone make a winning book cover?
It takes more than design talent to make a winning cover – though it does take that too! It also takes an understanding of the readers. How they think. How they perceive books.
It also takes experience. There are some things you just can’t learn without doing the deed! When you do something over and over again you become a professional – a person who understands all the nuances of the craft. These little nuances come together and the result is a book cover that just looks and feels better than the rest.
Hi, I’m Rick.
I have been a graphic designer for over 20 years, a book cover designer for over 8 years, and I’ve worked in marketing for over 5 years. The list of clients I’ve worked for includes Universal Music Group, Warner Music Group, Atlantic Records, Elvis Costello, Aisha Tyler, Mötley Crüe, Zac Brown Band, and MGMT. In all that time I’ve learned a lot about my craft. I’ve learned the subtleties of communicating through design. I’ve learned how to package your work to make it irresistible to your audience. I’ve also learned a great deal about customer service…
Me and you, and You and me…
In my years as a freelancer and business owner the most important thing that I’ve learned is how to be there for you, the customer. Serving the customer comes to me naturally but years of doing it has refined my understanding of what customers need. Mostly they need responsiveness and clear communication. Sounds simple, and it IS SIMPLE, but many designers seem to lack these things.
I personally get a lot of joy from crafting great book covers, but I get even more joy from the relationships I build during the process. There is nothing better than reading the kind words of an author who is crazy about his or her cover. The process of working alongside an author to create something that we both find beautiful is just so satisfying.
Let’s have fun getting readers!
Let’s work together to make a book cover that sells! Know that I am there every step of the way making sure your needs are met, your questions answered, your fears conquered. Many of my clients still email me with questions or just to check in. They know that I am always available for them.
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